Premium automotive fragrance

Bring back that first-day feeling.

Caroma Premium Leather is an in-car fragrance inspired by real automotive interior materials. Subtle, distinctive, and made for people who love their cars.

Explore the complete kit →

Complete Kit $39.99 · $4 shipping per item

Caroma Premium Leather tire-inspired storage container on a leather vehicle console
◇Inspired by real automotive materials
✦Refined leather fragrance
↗Discreet mesh pouch for your vehicle

Simple by design

How it works.

The tire-inspired container stores the fragrance pouch. Remove the pouch and place it securely inside your vehicle to enjoy the scent.

  1. 1Open the container and remove the fragrance pouch.
  2. 2Place the pouch securely inside the vehicle, away from pedals, controls, and obstructed sightlines.
  3. 3Enjoy the fragrance. Follow the included directions for storage when not in use.
Caroma fragrance pouch positioned inside a car door pocket, with the storage container in hand

Find your Caroma

Choose your new-car experience.

Start with the Complete Kit, or refresh your fragrance with a refill pouch.

Recommended first purchase

Premium Leather — Complete Kit

One Premium Leather fragrance pouch and the tire-inspired storage container.

$39.99
View complete kit →

Pouch only

Premium Leather Refill

One replacement fragrance pouch. Tire-inspired container not included.

$29.99
View refill →

For car lovers

Made for that first-drive feeling.

There is something memorable about stepping into a new car: the quiet cabin, the fresh interior materials, and the unmistakable scent.

Caroma began with a simple idea: create a fragrance experience inspired by that moment, using a carefully prepared blend and materials associated with automotive interiors.

Crafted for car lovers by Bee Cave Labs LLC in Bee Cave, Texas.

Questions? Contact Caroma →